Who Are You Talking To?

Who Are You Talking To? Grow faster by double and triple checking if your people are talking to buyers. From hero to zero Years ago, I worked an inside sales job where I logged into my terminal and contacted the companies that showed up on my screen. It was easy money because the list was filled […]

Leaving an Effective Sales Voicemail: You’re Not Doing It Right

Leaving an Effective Sales Voicemail: You’re Not Doing It Right This was on my voicemail last week (the phone number masking is my work): Let’s critique it. It’s terrible. Her volume is low, she sounds confused, it sounds like she mixed up scripts, and to top it off, she doesn’t know what my business does. Ooh, […]

You’re Not Broken, Are You?

You’re Not Broken, Are You? What is your people’s default attitude about your customers? Do they think of them as capable? Do they think of them as helpless? How is that communicated? My morning had me filling the role of customer to keep projects moving forward. That involves a good amount of time spent on the phone, exchanging […]

But What About the Competition?

But What About the Competition? A marketing meeting turns a new direction when the CEO says, “Company X has it right. Look at their website. It’s so much better than ours. Why isn’t our site more like that?” Heads nod as the person managing the projector scrolls through a visually striking website. The CEO catches […]