Tag Archive for: email marketing

Gimme an A! (some thoughts on A/B testing)

Some thoughts on A/B testing.  When I get to expound on the same topic 3 times in one morning, it’s time to “blog it out“. A/B testing. Optimization. Google Experiments. Site improvements. Script improvements. Sales material improvements.

Optimizing Emails for ‘Images Not Displayed’

This is the blocking and tackling of email marketing. Among the thousands of messages I get in my email are many, many offers. Here’s a good one from Land’s End. This is my favorite part: