Tag Archive for: Blog Main

Predicting New Hire Effectiveness and the Death of On the Job Training

Predicting New Hire Effectiveness and the Death of On the Job Training Years ago I was on a team responsible for the rapid expansion of a sales force on the West Coast using recruiters and cutting edge tools. Years before that I was in a partnership responsible for the rapid expansion of a local sales […]

Succession Planning – Build the Bench

Predictable Growth for Professional Service Firms

Predictable Growth for Professional Service Firms What would you think of a book that teaches readers to learn how buyer’s decision processes are changing and how to prepare professional service firms for those changes? It would include sections on controlling the conversation, planning technology outlays, working with consultants/contractors, mapping the acquisition process, developing a marketing database, nurturing leads […]

What a Tropical Shirt Can Tell Us About Value

What a Tropical Shirt Can Tell Us About Value I had a great discussion last week about selling to “value”. One of my favorite analogies was put to use. The price and value of a Ralph Lauren 100% Viscose orange tropical shirt versus the old Mad Gringo 100% Rayon orange tropical shirt. Game on.

Revisiting 4 More Ways to Measure a Project’s ROI

“What’s the ROI?” It’s time to bring up one of my past posts. It’s all about helping a client calculate the Return On Investment of a project. How do you know when this question needs addressing? It sound like this: “What’s the ROI?” (it’s not rocket science. . . though I like to pretend. . […]

Deriving Clarity From The First Draft

Deriving Clarity From The First Draft As part of my book publishing journey, I’m working with an editor. It’s a humbling experience to say the least. I’ve worked through my fears of publishing small articles and blog posts, but my first attempt at holding a narrative together for 35,000-40,000 words is daunting. I’ll spare you […]

The Kenny Rogers Pivot

The Kenny Rogers Pivot

What To Do With Your Recorded Webinar

What To Do With Your Recorded Webinar You spent the better part of two weeks putting your webinar together and it went off without a hitch. Congratulations! There were excellent slides from the presenter, insights that made you attendees think and a Q&A session that cleaned it all up. Now what? Let’s turn that content […]

A Year of Duluth Trading Co. Emails

A Year of Duluth Trading Co. Emails What’s it like to be on the other end of your company’s email newsletter/exclusive offers? For a comparison, I’m going to let you match up your efforts over the last 12 months with the efforts of a top-tier catalog marketer, Duluth Trading Co. Duluth Trading has been hailed […]

Tax Time – Where did the money go?

Tax Time – Where did the money go? I’ve about had my fill of infographics but when they work, they work. Check this one out from nationapriorities.org – Where did your 2013 tax dollars go?