Tag Archive for: Blog Main

Unlocking the Hidden Value in Your Customer Base

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Unlocking the Hidden Value in Your Customer Base “There’s gold in them thar hills!” When talking to business owners and sales/marketing professionals, the questioning focuses on 3 broad areas:

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Re Consulting: Using a Consultant, Getting the Most From a Consultant

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Using a Consultant, Getting the Most From a Consultant This isn’t one of those lists of reasons to use a consultant or freelancer. The assumption is that you’ve already decided that you need Expertise, don’t have the Time, may need more Experience, need an Outsider, or figured that the Cost is in your favor. This […]

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Fees and Negotiation

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Fees and Negotiation As you would expect, a lot of my time is spent talking about Money. It’s only 1 of the Big 3 resources needed for a project (timing and people are the other 2 . . . another topic) but Money is the one that gets everyone in the room to stand at […]

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Amazon.com and Business to Business Selling

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Competing Against the Endless Aisle that is Amazon.com Do you have a thought leader that you follow on a regular basis? I have one that I consider a “stealth” thought guy. His name is Harry Joiner

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Search Engine Market Share January 2013

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Search Engine Market Share January 2013 Quick hit. According to comScore, as of January 2013 search marketshare falls along these lines:

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The Challenges of Measuring

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The Challenges of Measuring, or How Long Do We Have To Do This? This week we’ve been delving into a common occurrence. It happens in roughly this order. No measures are in place, data is collected, measures are put in place, the measurement shows improvement, the major point of pivot is occurring, there is much […]

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“Find-Hate-Lose-Repeat” Will Kill You Eventually – Job Search Advice from Hugh McLeod

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“Find-Hate-Lose-Repeat” Will Kill You Eventually – Job Search Advice from Hugh McLeod Catching up with my favorite business card cartoonist, Hugh McLeod at Gaping Void, when the above cartoon jumped out at me. A few weeks ago I spent some time on navigating the Phantom Job Market and how jobs are created. Basically, it all […]

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Local Search Engine Marketing and Business Cards

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Local Search Engine Marketing and Business Cards How hard is it to get up to the top of the charts for local searches? Interesting question. I have been helping a local printer with this question for a few months now. When we started, his site was just starting to show up on the search engines. […]

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The Account Based Approach: What Marketing Can Learn from Sales

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The Account Based Approach: What Marketing Can Learn from Sales In past lives, I’ve been witness/participant as the Marketing/Sales or Sales/Marketing disciplines have battled one another. Sales thinking “What exactly do they do? We need more leads.” and Marketing thinking, “They don’t use anything we give them. They just want us to do their jobs […]

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Big Data and High School Basketball

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Big Data and High School Basketball You may or may not know this but (as of today) I have a junior in high school that loves playing basketball. His household nickname is “Wavers” but he assures me that he has “other nicknames that are way better”. Each of the past 3 years I sit through […]

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