Tag Archive for: sales process

Direct Mail is Dead?

“DIRECT MAIL IS DEAD!” I’ve read it here and there. The demise. Close the Post Offices. Eliminate Saturday delivery. But then my postman shows up. Leaning a little to the left. Looking a little strained. With some effort, he handed me this catalog. Check it out:

The Miracle of New Business Development

I get excited about new business opportunities. Sometimes too excited. When that happens and I’m trying to explain the process, I can practically hear this cartoon taking place in my client’s head: