Google’s Disappearing Organic Search Results

Google’s Disappearing Organic Search Results In working with an ecommerce retailer over the past year that has watched their revenue flatten and then decline over time, we found a direct correlation between the rise of Google Adwords and Google Product Listing Ads against the declining Organic traffic that came to the site. I will be […]

Lessons Learned by Breaking up with Facebook

Lessons Learned by Breaking up with Facebook I’m a big fan of Daniel Pink, the author that introduced me to A Whole New Mind: Why Right Brainers Will Rule the World. When his quotes show up in my Alerts feed, I check in. He walked through an analysis of the steps it takes to de-activate […]

Basketball and Data Mining

Basketball and Data Mining I have to share a couple of articles about basketball that recently circulated.

Mailbag: Questions About Tweaking Google Adwords

Questions About Tweaking Google Adwords Dipping into the mailbag again. These last two weeks were dominated by one thing: Google Adwords. There were equal parts “how do we do this?” and “how do we do this better?” questions.

CPI Business Development Case Study – Inbound Call Center

Business Development Case Studies The first of a series of summary Case Studies have been published. The most common question coming from parties that want to help me find new prospects is, “What is it, exactly, that you do?” A question that is easily answered in person with examples. For those that aren’t yet interested […]