LinkedIn, Sales Prospecting and Being Open to a Better Future This week I was planning on covering two inter-related issues: loyalty to your providers and keeping up with changes in thinking that may help your business thrive in the future. It sat in my drafts for a few days and then I received a LinkedIn invitation […]
3 Things to Know About Mailing Lists Last Thursday I had coffee with a local entrepreneur that I consider to be one of the most creative marketing minds I’ve ever met. He was describing a new idea and the conversation drifted to promoting this idea and the topic of lists. As in “sales leads” or […]
What a Tropical Shirt Can Tell Us About Value I had a great discussion last week about selling to “value”. One of my favorite analogies was put to use. The price and value of a Ralph Lauren 100% Viscose orange tropical shirt versus the old Mad Gringo 100% Rayon orange tropical shirt. Game on.
What To Do With Your Recorded Webinar You spent the better part of two weeks putting your webinar together and it went off without a hitch. Congratulations! There were excellent slides from the presenter, insights that made you attendees think and a Q&A session that cleaned it all up. Now what? Let’s turn that content […]
A Year of Duluth Trading Co. Emails What’s it like to be on the other end of your company’s email newsletter/exclusive offers? For a comparison, I’m going to let you match up your efforts over the last 12 months with the efforts of a top-tier catalog marketer, Duluth Trading Co. Duluth Trading has been hailed […]
Add More Data to Google Analytics I met some excellent data scientists the other day. Analytics experts. Spooky smart. (check them out at Contemporary Analysis) When I get exposed to talent like that, I can’t help but think about . . .Frank.
Local Search Engine Marketing and Business Cards How hard is it to get up to the top of the charts for local searches? Interesting question. I have been helping a local printer with this question for a few months now. When we started, his site was just starting to show up on the search engines. […]
Using LinkedIn for Sales Prospecting Sometimes I’m my own worst enemy. Random comments turn into “Lunch and Learns” which sound simple enough, but due to a combination of procrastination and fear turn into complicated adventures. So it is with LinkedIn and Sales Prospecting. In a rant I said something along the lines of “Your people […]
Selling to Problems, Part 2 This wasn’t supposed to be a series of posts (Part 1 is The Question Box for Sales Prospecting), but after a lengthy email exchange I’m going to take the concept of selling to problems a step further. And I’m going to do it via consumer goods.
The Question Box for Sales Prospecting Dipping way back into the archive for this one. Sales prospecting. Getting out and building some need around a problem that you solve.
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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