The Law of Reciprocity

The Law of Reciprocity As I may have mentioned, The Psychology of Influence is one of my favorite books. Dr Robert Cialdini.

Content Marketing

Love it.

Fast Company talks about The Pivot

The Pivot. I’m drawn to any use of the word Pivot. Just as I was about to brag on this article series, I noticed: But just because the word “pivot” is at the tip of every tech founder’s tongue–and almost all will agree it’s an overused term- Nice. In this instance they are using it […]