Tag Archive for: Blog Main

Direct Mail is Dead?

“DIRECT MAIL IS DEAD!” I’ve read it here and there. The demise. Close the Post Offices. Eliminate Saturday delivery. But then my postman shows up. Leaning a little to the left. Looking a little strained. With some effort, he handed me this catalog. Check it out:

Sales Pipeline Management

Sales Pipeline Management Quick hit today. In a waiting area today I could overhear a peppy sales person (maybe customer service person?) following up with a prospect/customer on the phone.

Expand your definition of ROI

“What’s the ROI?” Quick thoughts on what has to be the most popular question I get once my proposal gets to the CFO. “What’s the ROI?” (quickly followed by “What guarantees do you have?” – I’ll address that one at some point. . .swear.)

The Miracle of New Business Development

I get excited about new business opportunities. Sometimes too excited. When that happens and I’m trying to explain the process, I can practically hear this cartoon taking place in my client’s head:

What’s a Facebook Follower Worth?

I love reading articles like this: What’s a Facebook Follower Worth? – Wall Street Journal Some exerpts:

Optimizing Emails for ‘Images Not Displayed’

This is the blocking and tackling of email marketing. Among the thousands of messages I get in my email are many, many offers. Here’s a good one from Land’s End. This is my favorite part:

What to do with new business ideas

It’s happened again. Your partner came to work with another idea for how to find customers. Before dismissing it with a “Yeah I’ll get right on that when I finish everything else I have to to”, take a minute and define a few things. Not all ideas are good ones, but all it takes is […]