The Account Based Approach: What Marketing Can Learn from Sales

The Account Based Approach: What Marketing Can Learn from Sales In past lives, I’ve been witness/participant as the Marketing/Sales or Sales/Marketing disciplines have battled one another. Sales thinking “What exactly do they do? We need more leads.” and Marketing thinking, “They don’t use anything we give them. They just want us to do their jobs […]

Big Data and High School Basketball

Big Data and High School Basketball You may or may not know this but (as of today) I have a junior in high school that loves playing basketball. His household nickname is “Wavers” but he assures me that he has “other nicknames that are way better”. Each of the past 3 years I sit through […]

Marrying Your Content Strategy and SEO Strategy

Marrying Your Content Strategy and SEO Strategy It’s about time you two met! Great Content, meet Excellent SEO. Excellent SEO, meet Great Content. If you’re not familiar with the world of Search Engine Optimization (SEO), you’ve been missing out on a great re-branding exercise.

Dennis Minton: Sell Right

Dennis Minton on Selling Right (Dennis Minton is an Organizational Consultant. I like how he thinks. Enjoy his Monday Morning Minute.) “The best ways to keep people coming back are: be believable, credible, attractive, responsive and empathetic.” SELL RIGHT We believe you create a future, characterized by high performance and fulfillment, by making a responsible […]

How to Re-Design Your Website – Three Considerations

How to Re-Design Your Website – Three Considerations As a youth, I was friendly with the son of a prominent architect. It was high school and this friend started dating a girl that I knew from grade school. She lived in a big house. A really, really big house. With a tennis court. A court […]

A 91 Point Checklist to Optimize Website Conversion

A 91 Point Checklist to optimize Website Conversion This kills. Cruising the SEOMoz blog and came across this post: Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic I’m a sucker for anything that looks extensive and exhaustive.

Newsletter from January 23, 2013

I spent a few days last week in the Los Angeles area. Have you ever been up to Ventura? I learned what a Santa Ana wind is. 20 degree change in one night. Loved it. Omaha was 5 degrees this morning. (Winnipeg was -18. Yikes!)

Dennis Minton: Attitude and Sales-Think Right

Dennis Minton on Your Attitude and Sales, How to Think Right (Dennis Minton is an Organizational Consultant. I like how he thinks. Enjoy his Monday Morning Minute.) “You are searching for the magic key that will unlock the door to the source of power; and yet you have the key in your own hands, and […]

Starting a Business Part 2 – Partnerships

Starting a Business Part 2 Revisiting my earlier note about Starting a Business – Cash Flow and I see that I promised a book. I have no idea how people find the time to accomplish such lofty aims, but I’m sure it has something to do with time management. Regardless, besides seeing that a book […]

SEO Search Optimization – Strategy and Tactics

SEO Search Optimization This topic is popular in my neighborhood and I’m not sure if it’s because I’m in online marketing mode or because everyone is getting into online marketing mode. It’s been said that opinions are like assholes because everyone’s got one, but that’s not going to stop me from spitting out some thoughts. […]