Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #152
————————————————————
Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #151
————————————————————
Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Millennials and Building for the Future

What modern book would be complete without touching on the generational divide between millennials and their managers? As the parent of millennials and part of generation X with strong memories of hearing, “the problem with your generation,” I can offer a few insights based in work with clients.

First, if you notice the differences, you can find the similarities. The idea that this giant, digitally native, socially connected, debt burdened, group has completely different priorities than you is not true. When solving problems, one of our exercises is Kepner-Tregoe’s “is/is not” box where we define what something is by giving equal thought to what it is not. We used a version of it with our fast decision playing field for planning. It looks like this Figure.

is-is-not-distinctions

Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #150
————————————————————
Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #149
————————————————————
Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #148
————————————————————
Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Tactics for Managing Marketing and Sales Roles

We need to cover what to do with your sales and marketing staff. They are the experts in developing new business and naturally resistant to any encroachment into their turf. The day you walk in and announce that everyone sells, their eyes will roll. It’s natural. They are the professionals, no one can do what they do. In this section, we’re going to discuss how to smooth the transition from an organization with siloed sales staff to a company where everyone looks for opportunities. To start, we define marketing qualified leads (MQL) and sales qualified leads (SQL).

Leads are individuals or organizations that are in the market for, or have expressed an interest in your goods and services. We break leads down into two types, the MQL and SQL. The easiest way to understand the difference is using Figure 6.3.

qualified-lead-grid Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #147
————————————————————
Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #146
————————————————————
Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #145
————————————————————
Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more