Strategy in Hours

The following is taken from Chapter 3: The Vision – Strategy and Planning are Not the Same Thing, in my book, “The Human Being’s Guide to Business Growth.”

It’s time for your first strategic vision exercise. The days of 5-year and 10-year plans are gone. Time and distance, regardless of your industry, is compressing and each step you take into the future changes that future. To work in this new reality, you need a process for setting a strategic vision that doesn’t take a retreat, multiple days offsite, or thick binders of materials to be produced. You need a process that lets your leadership team—your small, agile leadership team—quickly set a strategic vision that your planning committee can work with. Let me show you how we do it.

Step one: Start your strategy sessions by framing this concept

Read more

Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #239
————————————————————
Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Does your online presence integrate well with your business development people? If your people ask prospects to visit the site and guide them to the appropriate content, it’s a good sign.
  • Designing a new car online should result in more cars being ordered from the factory, right? Nope. Still hovering at 10-15%. Involving customers in little decisions (what color seats?) leads to deeper interaction.
    Read more

Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #238
————————————————————
Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Evidence comes in four flavors. You may have heard me say this before, and the flavor we start with is No Evidence. Knowing an absence is knowledge. Good knowledge.
  • Seeing the tech giants testify before the US Congress this week brings one item into sharp focus. Data. Your company’s data is valuable, get interested in it.
    Read more

Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #237
————————————————————
Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Hearing about a problem? Go back to the point where the deviation started. First thing the doctor asks is “When did you start to notice symptoms?”
  • Each time a problem is solved it’s tempting to put process and procedure in place to prevent it from happening again. Resist! Sometimes the problem resurfacing is cheaper than new preventative measures put in place.
    Read more

Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #235
————————————————————
Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Send a hand-written note to an old friend next week. (I’ll do it too)
  • Call a distant relative out of the blue next week. (I’ll do this one too)
    Read more

Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #236
————————————————————
Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • As you look back from where you are, it’s easy to see the path and fit the pieces of the puzzle together. Just remind yourself the story you’re telling is just that, it’s a story we tell ourselves. Might as well make it a good one.
  • No one’s focused on you. Listening to Dax Shepard’s podcast he said meeting his assistant’s mother was a mind shift for him because he realized in her mother’s experience, he was at best a bit player in her daughter’s life. That’s it.
    Read more

Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #234
————————————————————
Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Heading into the USA’s Independence Day holiday weekend, it’s a good time to consider freedom and what it means to you. Not in the governmental politics sense, but in your daily life. What are you free to do? What are you not free to do?
  • Early in my sales career my manager used to say, focus on what you can control because you don’t have agency over the rest. Then he’d add, if you come up with something other than attitude, effort, and actions try again.
    Read more

Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #233
————————————————————
Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Our brains are having trouble processing remote calls. Makes sense since 93% of communication impact is non-verbal. Know this going in and make adjustments. Copy the pros, movie makers. Lighting, sound, eye contact.
  • What’s your resting face look like? It’s ok to review the game tape, watch a recording of your calls without the sound on. You are who you are, but can you do anything with posture, gestures, or expressions?
    Read more

Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #232
————————————————————
Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Unless you’ve been on a serious retreat, you’ve noticed things are changing. Especially the adoption of remote work tools and our people’s expectations of software. Take note.
  • Realigning your team’s perspective takes effort. “I told them to change,” won’t create long term change. If you want the change to happen, prepare to repeat yourself. A lot.
    Read more

Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #231
————————————————————
Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Each bit of automation helps us get more done in less time. But, things change like the number of people now working from home. Next week, review your teams automated processes to see if they need tweaking.
  • Lucky things are going to happen, and they might happen to you. Be on the lookout for opportunities. Best to protect yourself for misfortune too. Bad luck is going to happen to someone, and it might happen to you.
    Read more