Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #192
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
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  • Hope is not a strategy, they say. That may be, but hope is a useful mindset compared to doubt, especially when it comes to finding new business because it leaves your brain open to work on possibilities. I’m saying you’ve got a chance.
  • One’s principles are useful when dealing with generalized circumstances, but not so helpful when digging into specifics. Keep that in mind when hearing a prospect say something you’ve heard before. Double check meaning.
  • Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #191
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Your clients are in the minority if they have a formalized decision process for procuring your products or services. So start broad and ballpark for them to start. They need a frame to work with at the beginning.
  • Start new endeavors with a guess. High, medium, and minimum acceptable results. Do this long before you’re emotionally invested. It makes it easier to pull the plug in the face of promising but sub-optimal results.
  • Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #190
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Remember, if you hear objections to money or time constraints, those are prioritization issues. If you’re hearing them say they don’t have a need, your job is to develop the opportunity. If you think they don’t trust you, however, you’re dead.
  • Too many times we make assumptions that turn our brains off, especially when it comes to growth ideas. Next week, when you bump into an assumption fight it by asking, “what would have to happen for this to work?”
  • Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #189
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • One thought to ponder: what are you really being paid for? Are the talking heads on TV paid to be accurate? No, they’re paid to be entertaining. Know what your value is.
  • Nature versus nurture has been settled say science people. It’s both. It’s neither. Humans are complicated. So why pigeonhole your people with personality tests?
  • Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #188
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Our lives are made up of countless details unique to us. It’s why “in every head, a world” is such a great saying. Next week, take a minute and jot down some of your unique details on a card or in a file on your computer and forget about it. You’ll thank me later.
  • Nothing beats being curious about your customers. Get in front of them. Along the same lines, nothing beats being curious about your people. Sit with them.
  • Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #187
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Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • With the recent spate of random fatalities in U.S. news, next week is a good time to ruminate on death. As Covey put it, let’s begin with the end in mind. Project yourself on your deathbed and consider your legacy. Then take action.
  • Ninety-nine out of a hundred of you reading this note are living in a world unimaginable to your predecessors. For instance, 100 years ago, the USA had 100MM people and 50% of them lived in rural areas. Take 30 minutes next week to consider what your descendants might experience.
  • Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #186
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Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • I’ve written just over 500 of these pithy techniques for FIT, my shorthand for using Individual self-identified strengths to get more work done in less time to spend more time on other things, like chatting. Or painting a room again.
  • Put your best new ideas in front of the people who will use them. Whether it’s a book, a recipe, a service, or process improvement, get out of solitary and bounce the idea off end users because there’s no better sampling method around.
  • Read more

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #185
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Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Our trust in a person or entity is not based on some objective measure or set of criteria. It’s purely subjective and starts with the thought, “do they have my best interest in mind?”
  • Usually, trust is described as something won or lost, you either have it or you don’t. In reality, trust comes and goes so you can recover if its damaged, or conversely see it slip away after years of work.
  • Read more

I wrote a feature article for Canvas Magazine on how to expand business into new markets.

“Growth is a challenge and when you try to grow under stress, it’s even more challenging.“

growth-drivers-article-how-to-expand-business-into-new-markets

Click on the image to read the pdf of the article or visit their online magazine here: GROWTH SPURT:
Why you have to Treat Convergence Right

Good stuff.

Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #184
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Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Have your ever thought motivation isn’t the end-all-be-all? Jim Rohn agrees. He said, “Motivation alone is not enough. If you have an idiot and you motivate him,now you have a motivated idiot.” Love that.
  • Although your people know what they should do, when they don’t do it motivation sounds like the answer. Consider this alternate idea: Focusing on building momentum, not motivation. Momentum is what drives long term results.
  • Read more