Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #212
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
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  • When you have to garner a favor from a third party, where do you start? As Chaka Khan said, try getting them to “feel for you.” One tactic lifted from teenagers: anticipate the worst reaction and lead with it. “You’re going to hate me. . .”
  • No is a safe word but saying yes can be dangerous. Super negotiator Chris Voss suggests re-phrasing “yes” questions to “no” because it builds trust. Try it. “Do you have a few minutes?” becomes “Is now a bad time?” Ridiculous idea?
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Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #211
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Forget what you think is valuable because it only matters what your prospect measures as valuable. There’s a report somewhere in their organization with a number which means a lot to them. Ask about it.
  • True, your prospects might say there’s more than one metric or key performance indicator to focus on, but press them to prioritize. Sometimes it helps to ask them for the company metric, their division metric, and their personal metric.
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Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #210
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Each sniffle or muffled cough you hear from your people is a momentum robbing event in the making. If they have a bug, encourage your people to make plans for a few days off to rest because a planned absence can be worked around.
  • The ability to control one’s schedule has a strong correlation to job satisfaction. If your staff has inflexible time requirements, consider a concierge errand service as a benefit. Start with using it to reward a good month as a test.
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Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #209
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Ever wonder where great managers are hiding? Most managers get there by decree, or job performance, not by demonstrating any particular management talent. Knowing this, you can’t overdo training managers in management.
  • Sitting in leadership, you’re immune to the politics of the people you manage. Political infighting flows down, not up, threatening to infect untold numbers of your firm. If you sense a management conflict, dig in now.
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Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #208
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • This year, put an asterisk next to the items on your to-do list unrelated to creating something. These items tend to be output focused versus outcome focused and will overwhelm your progress if you let them.
  • One way to get a good start to the year is to meet the day with optimism. A good way to build optmism is avoid the news, avoid email, and stay off social media for the first few hours of the day.
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Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #207
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • “Don’t make little plans.” You’ve heard this, the rationale being little plans aren’t exciting, so make big ones. The quote comes from a famous architect and makes sense in that context. For 2020, focus less on the size of your plans, more on whether or not the plan gets you excited.
  • One way to get excited about a yearly plan is to mentally jump ahead to December 2020 and describe how the year ended up. Pick two or three of exciting accomplishments then work backwards. What has to be in place October 2020 for December to happen? What about August? etc. back to January. Then get to work.
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Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #206
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
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  • Unknown: i.e. the future. I just read a headline “Economists Got the Decade All Wrong. They’re Trying to Figure Out Why.” I know why. We humans are terrible at predicting the future. Pick a path but be flexible.
  • Remember to forget your beliefs about people from your past. This time of year people complain about visiting family because your family rarely forgets their beliefs about you. The lazy little sister who became a CEO? Still someone’s lazy little sister. Re-evaluate your beliefs from time to time.
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Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #205
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Sticking to the same beliefs you had a decade ago sounds impossible but we do it. Science tells us our bodies turn over every seven years at the cellular level, so it makes sense to question a few cherished beliefs now and then, like now.
  • One reason we stick to old beliefs is self-talk. Always, never, should, they, them, why, are examples of words that creep into our brain and keep our subconscious from investigating further. Check your self-talk for such trigger words.
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Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #204
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Happy to remind you the past is set and the future changes with every step you take forward. With this in mind, check your plans to make sure they’re flexible enough to change.
  • Every time a new opportunity presents itself, instead of just considering short term activities and rewards, step back and ask yourself how you might change say, three years out. It opens up a new set of questions to ask.
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Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #203
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
——-

  • Sleep impacts performance. While it may be impossible to control your team’s sleep schedule, it’s worth reminding your people by circulating a few sleep study articles.
  • An idea for completing routine, repetetive tasks without a drop in quality: set a timer and play the same music.
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