GREG’S RIGHT FIT NEWSLETTER #183
Quick notes to help you get more sales and marketing done in less time. . . next week.
In this issue:
– Techniques for FIT
– Being Human
– Random Stuff
Techniques for FIT
- Enlighten your prospects. When Ruth Reischl was interviewing for an editor position at Gourmet magazine, her interviewer said, “I came here thinking I wanted an elegant dinner party. Now I realize I should be asking for so much more.” That’s what you’re aiming for.
- To qualify prospects, look beyond titles, position, and industry. Surveying a client’s customers revealed two traits not found on a list: they consider themselves successful and they’re willing to share. Doesn’t sound like much, but it’s making it easier to identify prospects that are struggling or intensely private, which helps us move on to the next ones.