Fees and Negotiation As you would expect, a lot of my time is spent talking about Money. It’s only 1 of the Big 3 resources needed for a project (timing and people are the other 2 . . . another topic) but Money is the one that gets everyone in the room to stand at […]
Search Engine Market Share January 2013 Quick hit. According to comScore, as of January 2013 search marketshare falls along these lines:
“Find-Hate-Lose-Repeat” Will Kill You Eventually – Job Search Advice from Hugh McLeod Catching up with my favorite business card cartoonist, Hugh McLeod at Gaping Void, when the above cartoon jumped out at me. A few weeks ago I spent some time on navigating the Phantom Job Market and how jobs are created. Basically, it all […]
Local Search Engine Marketing and Business Cards How hard is it to get up to the top of the charts for local searches? Interesting question. I have been helping a local printer with this question for a few months now. When we started, his site was just starting to show up on the search engines. […]
The Account Based Approach: What Marketing Can Learn from Sales In past lives, I’ve been witness/participant as the Marketing/Sales or Sales/Marketing disciplines have battled one another. Sales thinking “What exactly do they do? We need more leads.” and Marketing thinking, “They don’t use anything we give them. They just want us to do their jobs […]
Marrying Your Content Strategy and SEO Strategy It’s about time you two met! Great Content, meet Excellent SEO. Excellent SEO, meet Great Content. If you’re not familiar with the world of Search Engine Optimization (SEO), you’ve been missing out on a great re-branding exercise.
SEO Search Optimization This topic is popular in my neighborhood and I’m not sure if it’s because I’m in online marketing mode or because everyone is getting into online marketing mode. It’s been said that opinions are like assholes because everyone’s got one, but that’s not going to stop me from spitting out some thoughts. […]
The Phantom Job Market – How Jobs Get Filled This article in the Wall Street Journal jumped out at me last week: The Phantom Job Market: How Jobs Get Filled The phantom job market is a cool title and it reflects our worst fears, doesn’t it? That jobs are out there and they are being […]
Using LinkedIn for Sales Prospecting Sometimes I’m my own worst enemy. Random comments turn into “Lunch and Learns” which sound simple enough, but due to a combination of procrastination and fear turn into complicated adventures. So it is with LinkedIn and Sales Prospecting. In a rant I said something along the lines of “Your people […]
The Huntzler 571 Banana Slicer When you see a new product, do you look at the reviews? Studies have shown that buyers tend to check out the lowest ratings/comments, actually trusting them more than the positive comments.
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
Call and find out what that looks like for your organization.
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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