Sales and marketing Newsletter

GREG’S BUSINESS GROWTH NEWSLETTER #254
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Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
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  • Going through sales books to recommend for a reader when I notice something. The vast majority of sales books focus on the last 20% of the sales process. Not so much on the front end of the process, prospecting and getting in front of right people. Also, the shortest path to big/fast sales cycles.
  • The previous point reminds me of a sales tidbit I picked up at some point. If you have to choose between being good and being there, choose being there. (but might as well be both)
  • Our clients tend to buy aspirational performance, not actual performance. Like having a family sedan with 400 horsepower. We’re more likely to use the power merging into traffic instead of the freeway, but maybe one day. . .
  • Money isn’t the best measure of success or indicator of a well-lived life, but it is a lens for understanding the world. Unfortunately, Wilson the Amazing Border Collie doesn’t seem to agree and continues to stuff his nose everywhere.

Being Human – Routines are good. . .or bad
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“Drop by drop is the water pot filled. Likewise, the wise man, gathering it little by little, fills himself with good.” – Buddha

water-drip-bucket

Some articles for you this week. Two on optimizing time.

“Time Confetti and the Broken Promise of Leisure”
behavioralscientist.org/time-confetti-and-the-broken-promise-of-leisure/
  and

“The False Promise of Morning Routines”
theatlantic.com/health/archive/2019/12/morning-routines/602788/

By way of social media I read both of these in succession and played with the idea of routines being both good and bad.

Shortly thereafter I ran into this stat: The USA has 20 million millionaires.  https://www.credit-suisse.com/about-us/en/reports-research/global-wealth-report.html

The person sharing the wealth stats offered his conclusion, quit complaining, get to work, and become a millionaire. How hard can it be if tens of millions of people do it?

Since I was thinking about the power of routine, my conclusion was a bit different. Reading the CS report I thought, money may not be as precious a resource as time, we just talk about one more than the other.

With the holidays around the corner and the pandemic looming over family gatherings, think about your priorities, and align them with your actions over the coming weeks.

Random stuff
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I’m a big fan of the holiday season. I grew up in Denver, CO and locals will tell you the city enjoys 300 days of sunshine a year. Just like San Diego.

san diego ron burgundy

Omaha, NE does not have 300 days of sunshine. In the fall/winter it’s usually gray and daylight is a bit shorter. Officially its 10 minutes shorter, but it feels a lot shorter. From Nov. 1 to Dec. 21 I am losing 2 minutes of daylight every 24 hours. The holidays signal longer days and sunshine are only weeks away.

Last year I considered buying one of those seasonal affective disorder lights before realizing I have an LED light that can get to the magical 10,000 Lux level. I place it 24-inches from my face for 30 minutes in the morning. Or, I should say, that’s what they recommend.

What I do is get progressively crankier, drink a bit more, and shop for housing in other cities/countries. And eat. There’s lots of cookies and candies and other fun things to take up my time.

Knowing this, my lovely bride sees me deep in thought in front of the laptop. She asks where I’m house-hunting today.

“Burlington, VT,” I say.

We don’t know anything about Burlington, VT, she says. We don’t know anyone IN Burlington, VT.

I stop her before she gets to the part about VT being colder, snowier, and definitely darker than Omaha. “I can see where you’re going with this,” I say. “I’m just letting the mind wander a bit. That’s all.”

I leave out mentioning the climate migration story that popped up my social media feed and close the laptop. However, I’ll wait a day or two before stopping the order for the Rover’s heavy duty rubber mats and snow chains.

You never know.

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