Predictions for 2017
After peeking into the crystal ball for a few minutes, here’s what jumps out.
The growth of the mystery story. It’s referenced in Robert Cialdini’s new book, Pre-Suasion, and brands will latch on to it in 2017. It’s an old storytelling technique, but the reason it will become more prevalent is because it’s been codified and Cialdini is more widely read than ever. Read more