Greg’s Right FIT Newsletter #200 – Communication, Best seller ever, & 200 newsletters

Sales and marketing Newsletter

Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT

  • Each new piece of technology is either going to enhance your existing process or train you on a process based on someone’s best practices. It’s up to you.
  • You will do well to remind your people face-to-face communication uses tools our culture has passed down to one another for generations. Important conversations need to take place face-to-face.

  • Punctuation is important. If your people choose to communicate important information via the written word remind them to pause and let the piece sit for a day, then read the piece out loud. The overall quality will improve.
  • I’m sure it’s proven by research somewhere but the more an organization knows about a subject the more they assume everyone they tlak to knows what they do. You’re experts, take a minute to check your client’s level of understanding before plowing ahead. It will save time in the end.

Being Human – The best seller ever

“Oh no, not me
I never lost control
You’re face to face
With the man who sold the world.”


When you’re really good, they call you Cracker Jack. Or Adam Neumann. They say luck is where preparation meets opportunity and in the high-stakes world of venture capital, Mr. Neumann was prepared for his opportunity in front of Masayoshi Son of SoftBank’s Vision Fund.

If you haven’t been reading about WeWork and its charismatic founder Adam Neumann, you should. It’s an amazing tale, no matter who writes about it. Last weekend’s New York Times Magazine story, “Adam Neuman and the Art of Failing Up” highlighted my favorite part, the ultimate salesman part.

“Famously, in 2017, Mr. Neumann spent just 12 minutes walking Mr. Son around WeWork’s headquarters, prompting an investment of $4.4 billion.”

12 minutes.

Two years later the IPO fails and Neumann walks away worth $1BN. That, my friends, is Cracker Jack selling. The ultimate understanding what your customer not just wants, but desperately needs. Then making it happen. Softbank needs bigger than big, government-sized, moonshot-like opportunities and Mr. Neumann was there to fill the need. He was one of the first and fastest investments and maybe the last of his kind because Mr. Son won’t be as eager to extend so much founder control next time.

While not as impressive as convincing the world that you don’t exist (a la Keyser Söze or the Devil), it’s still impressive in its own right. . .as well as a reminder there may be a few lottery tickets in your life, so be alert!

(and as the thousands of soon to be laid off WeWork employees may tell you, if your lotto ticket depends on riding some other Cracker Jack’s wave, it’s probably wise to manage the downside)

Random Stuff


200th edition.


200 weeks ago I started this newsletter to stay on task while writing a book. When I designed the template, the first section was to be repurposed as tweets. I’ve tweeted a few times but not enough to make a difference. Twitter sayd I still have 199 followers and limited engagement. No change.

I thought the second section would function as articles I could repurpose on my blog or an outlet like LinkedIn. I’ve posted articles even fewer times than I’ve tweeted, so no untapped audiences there either. Not worried.

This last section is just for giggles because somone once told me “you need three of anything,” but from the start this Random Stuff area has been the #1 source of replies, shout outs, and comments week in and week out.


This week I’m not admitting to anything embarrassing and I can’t remember anyone making me laugh out loud but it’s only Tuesday as I write this. By the time you read it I should be driving through Madison, WI on my way to my second visit to the frozen tundra of Lambeau Field this season. Trips up north are always worth a giggle or two. (It helps when your brother-in-law owns a brewery.) Go Pack Go!

Thank you for reading #200. In case no one’s told you today, you’re the greatest! I’m happy to know you.


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