The Account Based Approach: What Marketing Can Learn from Sales In past lives, I’ve been witness/participant as the Marketing/Sales or Sales/Marketing disciplines have battled one another. Sales thinking “What exactly do they do? We need more leads.” and Marketing thinking, “They don’t use anything we give them. They just want us to do their jobs […]
Big Data and High School Basketball You may or may not know this but (as of today) I have a junior in high school that loves playing basketball. His household nickname is “Wavers” but he assures me that he has “other nicknames that are way better”. Each of the past 3 years I sit through […]
Marrying Your Content Strategy and SEO Strategy It’s about time you two met! Great Content, meet Excellent SEO. Excellent SEO, meet Great Content. If you’re not familiar with the world of Search Engine Optimization (SEO), you’ve been missing out on a great re-branding exercise.
How to Re-Design Your Website – Three Considerations As a youth, I was friendly with the son of a prominent architect. It was high school and this friend started dating a girl that I knew from grade school. She lived in a big house. A really, really big house. With a tennis court. A court […]
A 91 Point Checklist to optimize Website Conversion This kills. Cruising the SEOMoz blog and came across this post: Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic I’m a sucker for anything that looks extensive and exhaustive.
Starting a Business Part 2 Revisiting my earlier note about Starting a Business – Cash Flow and I see that I promised a book. I have no idea how people find the time to accomplish such lofty aims, but I’m sure it has something to do with time management. Regardless, besides seeing that a book […]
SEO Search Optimization This topic is popular in my neighborhood and I’m not sure if it’s because I’m in online marketing mode or because everyone is getting into online marketing mode. It’s been said that opinions are like assholes because everyone’s got one, but that’s not going to stop me from spitting out some thoughts. […]
The Phantom Job Market – How Jobs Get Filled This article in the Wall Street Journal jumped out at me last week: The Phantom Job Market: How Jobs Get Filled The phantom job market is a cool title and it reflects our worst fears, doesn’t it? That jobs are out there and they are being […]
Using LinkedIn for Sales Prospecting Sometimes I’m my own worst enemy. Random comments turn into “Lunch and Learns” which sound simple enough, but due to a combination of procrastination and fear turn into complicated adventures. So it is with LinkedIn and Sales Prospecting. In a rant I said something along the lines of “Your people […]
Content Marketing and Lead Nurturing Conversations about leads have dominated my world for the last few months. I’ll toss out some ideas on the buzziest of the catch-phrases here. Inbound marketing, marketing magnets, attraction marketing. . .the goal is to attract business “organically” instead of having to go out and interrupt busy people. To catch […]
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