Search Engine Optimization and Google Analytics

Getting Started with Google Analytics The question of the week have all been Google Analytics related. Like “where did you get that?” Since I get to evaluate businesses that use Google Analytics, I thought I’d walk you through part of my process.

Let’s do some Contact Database Marketing

Contact Database Marketing You’ve been in business for some time now. Over the years you’ve accumulated a good size database. The time has come to put those relationships to use! 3 Steps Where do we start? Same place we always do, we measure.

10 Point Checklist Before Sending your Email Newsletter

10 Point Checklist Before Sending Your Email Newsletter A long time ago someone told me “what separates us from the monkeys is our ability to Pause“.  (It may have been more like, “Dude. . .think about monkeys for a second. . .” but whatever. . .)

Paid vs. Organic Traffic – Which is Better?

Organic vs. Paid Traffic – Which is Better? This one came up twice yesterday. (which may or may not mean something. . .Netflix vs. Amazon Prime came up twice too) Some quick thoughts.

Content Marketing

Love it.

Direct Mail Friday

It’s Direct Mail Friday It’s a joy to get a visit from the mailman and occasionally he brings me goodies that are worth discussing. Yesterday was no exception.

Tell a Story, Increase New Customer Acquisition

Tell a Story, Increase New Customer Acquisition Those who have worked with me in the past probably knew this post was coming. The power of the story. Using analogy to communicate. It’s how we as humans have communicated from the beginning. With stories. It’s how we’re wired.

Should I Leave a Voice Mail Message

Some quick thoughts on how to leave a voice mail message.  Yes. We’re going here. Since we’re in the midst of Election Season, the ads are coming in fast and furious. And the robo calls. And occasionally live person calls. Listening to these calls I am thrown back into my days working a call center. […]

Marketing on Mobile

Who will crack the mobile marketing nut? Who will crack the code on how to market on mobile? Facebook? Twitter? Google +? Pinterest? Tumblr? Not sure. I know who is winning the battle right now. Email.

Facebook, Google Adwords, Analytics and the Power of Impressions

What’s the ROI? The beauty of our wired world, as my techie friends will tell you, is that once our activities are reduced to bits and bytes, we can track anything. Think about it. I am logged into Google+, my browser is a cookie monster, and when I’m on your site you know how long […]