Add More Data to Google Analytics I met some excellent data scientists the other day. Analytics experts. Spooky smart. (check them out at Contemporary Analysis) When I get exposed to talent like that, I can’t help but think about . . .Frank.
Local Search Engine Marketing and Business Cards How hard is it to get up to the top of the charts for local searches? Interesting question. I have been helping a local printer with this question for a few months now. When we started, his site was just starting to show up on the search engines. […]
SEO Search Optimization This topic is popular in my neighborhood and I’m not sure if it’s because I’m in online marketing mode or because everyone is getting into online marketing mode. It’s been said that opinions are like assholes because everyone’s got one, but that’s not going to stop me from spitting out some thoughts. […]
Using LinkedIn for Sales Prospecting Sometimes I’m my own worst enemy. Random comments turn into “Lunch and Learns” which sound simple enough, but due to a combination of procrastination and fear turn into complicated adventures. So it is with LinkedIn and Sales Prospecting. In a rant I said something along the lines of “Your people […]
Selling to Problems, Part 2 This wasn’t supposed to be a series of posts (Part 1 is The Question Box for Sales Prospecting), but after a lengthy email exchange I’m going to take the concept of selling to problems a step further. And I’m going to do it via consumer goods.
Attribution Beyond the Last Click Adobe has a great little infographic about the challenges of determining where to attribute successful conversions. Check it out.
Long Tail Demand and the Direct to Garment Printer A few weeks ago I made reference to a life lesson learned with my old garment business, Mad Gringo. The lack of data inherent in that business manifested itself in inventory and violated one of my other life lessons: keep cash in hand. Not all was […]
Facebook has changed again. That picture has been popping up all over FB fan pages as Facebook does its best to tamp down the relative spamminess of what shows up in your personal FB feed. Page managers aren’t happy to see their engagement numbers drop and as they look to drive those numbers back up […]
Plumbers Butt and Marketing Copywriting Have you met Duluth Trading Company? I met them via a friend. I’m a sucker for a funny story. I’ll get to that, but look at what happens on my first visit:
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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